| The Aldi Brand: Private Label Success in Australia |
| 作者姓名：Tania Bucic; Aura Garcia; |
| 商品類型：Case (Pub Mat) | 商品編號：9B18A024 |
| 出版日期：2018/04/23 | 內容長度：8 頁 |
In 2016, ALDI Stores (Aldi) in Australia posted its first downturn in annual growth since it opened in 2001. The German discount grocery store had been on a steady climb towards a top position among competitors such as Coles Supermarkets Australia Pty. Ltd., and Woolworths Limited. Amazon Inc. and Lidl Stiftung & co. KG, another German competitor, had begun to take steps towards entering the Australian market. What can Aldi do to ensure its continued .....more
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| The Aldi Brand: Private Label Success in Australia - Teaching Note |
| 作者姓名：Tania Bucic; Aura Garcia; |
| | 商品編號：8B18A024 |
| 出版日期：2018/04/23 | 內容長度：8 頁 |
Teaching note for product 9B18A024.
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| Apple Watch: Managing Innovation Resistance |
| 作者姓名：Tania Bucic; Gaganpreet Singh; |
| 商品類型：Case (Pub Mat) | 商品編號：9B18A005 |
| 出版日期：2018/01/24 | 內容長度：8 頁 |
Having affirmed its place in the computer, phone, and music markets, Apple Inc. (Apple) decided to embark on a brand extension strategy, shifting its focus to wearable technologies. With this shift in mind, Apple launched the Apple Watch in April 2015 as an attempt to enter different industries. Apple Watch integrated fitness and health features with Apple’s mobile operating system (iOS) and other Apple products and services. Because Apple owned the .....more
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| Apple Watch: Managing Innovation Resistance - Teaching Note |
| 作者姓名：Tania Bucic; Gaganpreet Singh; |
| 商品類型： | 商品編號：8B18A005 |
| 出版日期：2018/01/24 | 內容長度：8 頁 |
Teaching note for product 9B18A005.
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